The brief
Nikki has had experience in the Fur industry from years of travel all around the world. He had the materials, we had the modern day vision.
He wanted to sell to concept stores, and the buyers he met asked for a lookbook, a price sheet and a label that would still be the same next season. We had five weeks before the autumn drop.
01
Brand storytelling
Built a narrative around the coats that made the lookbook feel tactile and cinematic — every piece designed to pause the scroll.
02
Short-form video
Edited vertical video that carries the story from the first coat to the last frame — hooks up front, craftsmanship in every cut.
03
Social visual direction
Brought consistent framing, color, and styling across coats, scarves, and lifestyle content — one unmistakable look for the whole brand.
What we made
A full launch package for a brand that had to feel expensive before anyone touched the product: cinematic short-form, editorial stills, and a hero brand film built around texture, movement, and detail. I directed the visual language end to end — moody lighting, slow deliberate cuts, copy that sells craftsmanship instead of shouting discounts. Every asset was cut to position the coats as investment pieces, not purchases. The brand didn't launch with a post — it launched with a presence.
What changed
Woodys Fur is now stocked in its own store in Houston, Texas with plans to expand to Austin and Dallas. Before the rebrand it sold only online and at markets.
The autumn drop sold out in nine days. Store buyers get the lookbook and the price sheet in one email.
