The brief
Main Levee had the kind of business people love in person and scroll straight past online. No content system, no consistent posting, nothing showing what the experience actually feels like. They needed a feed that could do the selling before a customer ever walked in — content that felt native to the platforms, not like ads.
01
Creative concepts
Developed concepts that connect clothing, accessories, and automotive culture into one visual direction.
02
Product storytelling
Created styled imagery that gives apparel and accessory concepts a clear presence in social feeds.
03
Visual consistency
Curated the work across product, lifestyle, and campaign moments to keep the brand world cohesive.
What we made
I built them a short-form content engine from the ground up: concept, hooks, filming, editing, posting, and community management, all under one roof. Every video was engineered around a scroll-stopping opening three seconds and a clear reason to visit. The result was a feed that finally matched the energy of the real thing — consistent, recognizable, and built to turn viewers into regulars.
What changed
41% of orders now come from returning customers, up from 12% before the Sprint.
Buyers post the backing cards on Instagram and tag the shop. The spring collection sold its first run of 200 in eleven days, and Tove has added a second embroidery workshop to keep up.
The account started from absolute zero and grew to 50K+ followers on content alone — no ad spend doing the heavy lifting. But the follower count was never the real story. The private community grew to 1,000+ people, and that's where the compounding happens: an owned audience that actually shows up, instead of rented reach that disappears with the algorithm.
