The brief
BRUNO is a pizza spot with branding that deserved better than blurry phone photos — bold green identity, "Pizza Always Win" energy, the works. They needed content that matched the brand: scroll-stopping short-form that made people crave a slice through the screen. The goal was simple — turn the feed into the best marketing the shop has.
01
Food storytelling
Created content that makes the menu feel tactile, colorful, and made to pause the scroll.
02
Short-form video
Edited vertical food video that carries the story from the first slice to the last frame.
03
Social visual direction
Brought consistent framing, color, and food styling across pizza, pasta, and lifestyle content.
What we made
A full short-form content package built around the product: cheese pulls, box reveals, the kind of food content that stops thumbs mid-scroll. I handled concept, filming, editing, and posting — every piece cut for a hook in the first three seconds and shot to make the branding pop. The feed went from an afterthought to a proper storefront.
What changed
Afternoon sales are up 30% on the same months last year, and one in three drinks sold is now our shake's.
Guests photograph their Pizza against the curtain and tag the Pizza Shop. Jordan & Umair stopped paying for Instagram ads in the autumn and hired a second chef for weekends.
